Examples of effective global marketing by McDonald's include both standardized and localized marketing mix elements. Which of the following does not represent a localized element?
A) It serves McAloo tikki potato burger in India.
B) It uses the advertising slogan "I'm lovin' it."
C) It operates themed dining cars on the Swiss national rail system.
D) It has home delivery service in India.
E) It has slang nicknames such as MakDo in the Philippines and McDo in France.
B
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Select the two items below that would be included in a status report for a project.
A. Related dependencies B. Effort required C. Next steps D. Time required E. Current status
Which one of the following statements about bond price is NOT true?
A) To compute a bond's price, one needs to calculate the present value of the bond's expected cash flows. B) The value, or price, of any asset is the future value of its cash flows. C) The required rate of return, or discount rate, for a bond is the market interest rate called the bond's yield to maturity D) Estimate the expected future cash flows using the coupons that the bond will pay and the maturity value to be received.