Slatescape sells crushed slate to be used as a decorative, permanent mulch to keep weeds out of flower beds. Initially, Slatescape was marketed heavily to home owners, but after years of radio and television advertising, Slatescape has decided to put a majority of its promotion budget into personal selling and sales promotion to lawn and garden supply stores and large discount stores such as Zellers. What type of strategy is this new approach?

a. pull
b. push
c. reinforcement
d. kinetic

Ans: b. push

Business

You might also like to view...

The IRCA applies to foreign companies who employ people in the U.S

Indicate whether the statement is true or false

Business

Federal court diversity of citizenship jurisdiction can be established where the plaintiff and defendant are residents of different states and the amount in controversyexceeds _____

a. $50,000 b. $75,000 c. $100,000 d. $125,000

Business