The gross impression is calculated by multiplying AQH persons during the times the commercial was run by the total number of spots

a. TRUE b. FALSE

.A

Communication & Mass Media

You might also like to view...

Kara is accepting an award. She wants to use a method of delivery that has the most potential for eye contact with the audience, because she wants to really "drive home" her points. What method of delivery would be BEST?

A) memorized speaking B) impromptu speaking C) extemporaneous speaking D) manuscript speaking

Communication & Mass Media

“I have to tell you about a funny thing that happened the other day” would most likely be said during the _____ step of the process of conversation

A) business B) feedforward C) feedback D) closing

Communication & Mass Media