As compared to the field, experimentation in social media offers the advantages of ease of implementation and lower cost

Twitter is a Web site that allows users to publish micro comments. It allows users to create accounts and publish short messages not exceeding 140 characters. Interested people can follow a person's twitter account and the messages published by him. Many celebrities in the United States are active tweeters and have a number of followers. Twitter is an example of a ________.

A) social network B) blog C) wiki D) microsite E) microblog

________ assess(es) the likelihood of a consumer purchasing a product or behaving in a certain way

A) Cognitive dissonance theory B) Buyer intention scales C) Attitude-change strategies D) Emotionally charged states E) Self-perception theory