The idea that media have immediate, direct influence on individuals is known as

A) limited effects theory.
B) two-step flow model
C) powerful effects theory.
D) immediacy theory.

Answer: C

Communication & Mass Media

You might also like to view...

The expression of emotion through posture, movement, gestures, facial expression, and voice is known as _________

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Brenda reads the agenda at her neighborhood association meeting to preview the information and tasks that the group will discuss. Which stage of a small group meeting does this exemplify?

A. feedforward B. opening C. feedback D. business

Communication & Mass Media