Some marketing experts believe overuse of premiums can damage a brand's image

Primary data can be collected in several ways. Installing CCTV cameras in a retail store whereby consumers' actions can be recorded is an example of ________ research

A) focus group B) survey C) observational D) behavioral E) experimental

Which of the following is perhaps the least reliable method for determining the dependability of equipment?

A. Evaluating the equipment of the same brand that is already being used by the organization B. Assessing reports compiled by Buyers Laboratory, Inc. C Contacting other users of the same equipment who have been referred by the equipment vendor D. Contacting other users of the same equipment who have not been referred by the equipment vendor