Management activities relating to investments in staffing, performance management, training, and compensation and benefits

Which of the following statements is not true about quota sampling?

A) There is no assurance that the sample is representative. B) Many sources of selection bias are potentially present. C) Under certain conditions, quota sampling obtains results close to those for conventional probability sampling. D) An important decision involves the use of proportionate or disproportionate sampling.

________ marketing tailors brands and promotions to the needs and wants of regional customer groups, such as cities, neighborhoods, and even specific stores

A) Undifferentiated B) Differentiated C) Niche D) Local E) Individual