Mini-Case Question. What is the company's net marketing contribution?

Which of the following is the best example of a new-to-the-world product?

A) Walmart, the retail giant, opens new stores in an underdeveloped African country. B) Pestorica, a publishing company, decides to launch a new sports magazine. C) Tata Motors, an Indian automobile company, acquires Jaguar to extend its business. D) An Asian company licenses a U.S. apparel brand name though the brand is not familiar in Asia. E) Kids-Med, a company that produces childcare products, launches a non-contact thermometer.

Which of the following is NOT a retailing trend that has the potential to affect newspaper advertising?

A) consolidation of retail outlets and a concentration of nontraditional services B) promotion of retail store names as brands C) more emphasis on store-brand and private-label merchandising D) addition of shopping options to cater to the changing consumer preferences E) mega-stores separating from their premises various service that were under one roof