Give two examples of products for which marketers might use optional-product pricing

What will be an ideal response?

Student answers will vary. Such products may include refrigerators with icemakers and cars with options such as stereos, GPS, and cruise control.

Business

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Name and describe the five categories of buyers who attend trade shows

What will be an ideal response?

Business

The search for competitive advantage rarely centers on supplementary services

Indicate whether the statement is true or false

Business