Trianka Patel has recently started a mailing service in a region that is showing tremendous industrial growth. Her business has the capability to print, fold, insert, and mail all types of letters. Her customers include three local retailers, a small university, and a regional cable television provider. She needs more customers and plans to spend one day per week visiting businesses and introducing her services. What is she engaged in?
a. personal selling
b. research and development
c. direct sales management
d. sales promotion
Ans: a. personal selling
Business
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