Businesses contract outside providers to perform services such as janitorial, advertising, legal, and so on. when it costs less than hiring an employee to perform the particular task
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
Contracting an outside provider for business services makes sense when it costs less than hiring or assigning an employee to perform a task, when an outside provider is needed for particular expertise, or when the need is infrequent.
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Investing in having a public relations professional work to generate publicity is a worthwhile investment because earned media
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The ________ strategy results in a peak during the discount week, often followed by a steep drop in demand during the following weeks
A) Everyday low pricing B) High-low pricing C) Fixed price D) Menu pricing