Appeals to emotion are called ________

What will be an ideal response?

pathos

Communication & Mass Media

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What is the lesson we should derive after encountering the following sentence

uttered by a speaker: "The lure of imaginary totality is momentarily frozen before the dialectic of desire hastens on within symbolic chains." A) The speaker has an impressive command of the language that we should admire. B) The speaker has an impressive intellect and, hence, a positive ethos. C) The speaker offers good thought, but using alliteration could bolster understanding. D) A speaker should not confuse pompous expression with profound thinking.

Communication & Mass Media

Public relations tactics can involve the use of

A) messages and channels B) controlled media C) uncontrolled media D) All of the above E) None of the above

Communication & Mass Media