Which of the following shows the correct order of the product adoption process?
A) evaluation?trial?awareness?interest?adoption
B) trial?interest?evaluation?awareness?adoption
C) interest?awareness?adoption?trial?evaluation
D) awareness?interest?evaluation?trial?adoption
E) adoption?evaluation?trial?interest?awareness
D
Business
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Performance appraisals assume that the employee understood what his or her performance standards were
Indicate whether this statement is true or false.
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In the OIL CHANGE MINI CASE, Mr. Greasy's advertising relies on which of the following elements of instrumental conditioning?
A) positive reinforcement B) product category extension C) product form extension D) product line extension E) negative reinforcement
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