With a focused differentiation strategy, a company focuses on the needs of
a. many buyers groups.
b. a well-defined group of buyers.
c. consumers abroad.
d. diverse market segments.
Ans: b. a well-defined group of buyers.
Business
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In the context of marketing, the most important role of the family is ________
A) intergenerational brand transfer B) peer socialization C) socialization of family members D) shared shopping experience E) parental socialization
Business