With a focused differentiation strategy, a company focuses on the needs of

a. many buyers groups.
b. a well-defined group of buyers.
c. consumers abroad.
d. diverse market segments.

Ans: b. a well-defined group of buyers.

Business

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Indicate whether the statement is true or false

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In the context of marketing, the most important role of the family is ________

A) intergenerational brand transfer B) peer socialization C) socialization of family members D) shared shopping experience E) parental socialization

Business