Providing extra amenities to differentiate and support high-priced products is referred to as ________ pricing
A) high-low
B) value-added
C) target return
D) everyday low
E) cost-plus
B
Business
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A mortgage broker generally offers which of the following services?
A) Handling the escrow procedures B) Bringing the borrower and the lender together C) Providing credit qualification and evaluation reports D) Granting real estate loans using investor funds
Business
The customer retention metric acts as a(n) ________ metric when it measures the number of customers retained from one year to the next
A) net contribution B) forward-looking C) backward-looking D) marketing ROI E) marketing ROS
Business