Why is niching profitable?
What will be an ideal response?
The main reason a market nicher can succeed is that it ends up knowing the target customer group so well that it meets the group's needs better than other firms that casually sell to that niche. As a result, the nicher can charge a substantial markup over costs because of the added value. Whereas the mass marketer achieves high volume, the nicher achieves high margins.
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Which of the following is the most frequently visited type of retail store?
A) convenience store B) department store C) supermarket D) superstore E) off-price retailer
A hedge constructed using a put foreign currency option would protect you against value losses, but allow, at the same time, the possibly reap value increases in the event the exchange rate moved in your favor
Indicate whether the statement is true or false.