The Global Compact:
A. is a code of conduct.
B. enforces its principles.
C. advances its principles as an "aspirational" set of "shared values."
D. requires mandatory participation.
Answer: C. advances its principles as an "aspirational" set of "shared values."
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An overview of market conditions sections of a planning report would include a detailed analysis of market conditions (by market segment) company or division faces.
a. true b. false
A may not be the most appropriate choice in which of the following situations?
a. When the research objective is to describe characteristics of an existing market situation b. When the research objective is to evaluate current marketing mix strategies c. When the research objective is to determine the when, where, and how for the target population d. When the research objective is to identify relationships between variables e. When the research objective is to gain an insight into the deeper emotions or feelings behind a purchase decision