Under current accounting rules, plant and equipment appear on a firm's balance sheet valued at its replacement value

Which of the following is not a method of measuring a company's pension benefit obligation to a company?

A) projected benefit obligation B) vested benefit obligation C) future benefit obligation D) accumulated benefit obligation

Explain how involvement in a purchase situation affects the amount of cognitive elaboration a consumer will use, which can affect a marketer's success in altering the consumer's attitudes

Be sure to mention each of the two routes to persuasion in your response.