In a short essay, explain why non-profit organizations might conduct cross-border activities
What will be an ideal response?
In addition to profit-seeking focal firms in international business, there are numerous non-profit organizations that conduct cross-border activities. These include charitable groups and non-governmental organizations (NGOs). Nonprofit organizations pursue special causes through their international activities. They may serve as advocates for the arts, education, politics, religion, or research. They operate internationally either to conduct their activities or raise funds.
Examples of non-profit organizations include the Bill and Melinda Gates Foundation and the British Wellcome Trust, which support health and educational initiatives. CARE is an international non-profit organization dedicated to reducing poverty.
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A trade show participant from another country is more likely to be ready to make a buy than a domestic attendee
Indicate whether the statement is true or false
In determining lifetime value for individual customers, customer acquisition costs are determined by:
A) dividing advertising costs by the number of customer transactions B) dividing the total marketing and advertising costs by the number of new customers C) dividing the total marketing and advertising costs by the number of total customers D) dividing the advertising costs associated with acquiring new customers by the number of new customers