In which of the following scenarios would you most strongly recommend using quantitative research?
a. When the objective is to identify new ideas and thoughts for a product.
b. When you have very limited time to execute the study.
c. When the objective is to understand hidden underlying psychological processes.
d. When the objective is to validate and estimate strength of a relationship
e. When you have access to small samples
Answer: d. When the objective is to validate and estimate strength of a relationship
Business
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