A nonpersonal message directed at a large number of people is known as
a. direct marketing.
b. advertising.
c. sales promotion.
d. public relations.
b
Business
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Which of the following is the first step in developing an effective integrated communications and promotion program?
A) designing a message B) identifying the target audience C) determining the communication objectives D) collecting feedback E) choosing the media through which to send a message
Business
A group must have at least two members and one or more objectives
Indicate whether the statement is true or false.
Business