Future communication options allow greater customization by such things as:
A) increasing the frequency of messages sent to customers.
B) broadcasting in cable TV.
C) being interactive, two-way information sharing.
D) All of the above.
Correct answer is C) being interactive, two-way information sharing.
You might also like to view...
Categories such as "successful idealists" and "affluent materialists" can be used to describe age segmentation
Indicate whether the statement is true or false
Errors in collecting data may be attributed to fieldworkers and respondents. What is important about these errors is that:
A) researchers keep a list of all the errors that occur and report them in the "Error Report" B) researchers know the sources of these errors and their history C) researchers know the source and history of these errors and maintain a catalog of them D) researchers know the source of the errors and implement controls to minimize them E) researchers do NOT know the source of these errors but must watch for them carefully