In her persuasive speech, Martha spoke about the alleged espionage by the Chinese, and the
possible theft of U.S. nuclear armament secrets.
She got the audience to think about the
possibility that China could one day rise up and use high-tech nuclear weapons against the
United States She challenged them to monitor Senate hearings on the problem and to get
involved by writing or e-mailing their congress persons. What form of motivation did Martha
successfully employ in her speech?
A) an appeal to patriotism
B) an appeal to basic self-esteem and self-actualization needs
C) a positive visualization
D) a fear appeal
D
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Recreate the Knapp and Vangelisti staircase model of relationship stages. Select four of the stages and define them.
What will be an ideal response?
Which of the following routes does the elaboration likelihood model suggest will be taken by a person who is motivated (interested and involved) in persuasion?
A. middle route B. roundabout route C. peripheral route D. central route