A fundamental premise of ________ theory is that when making decisions, managers need to think in two related ways
First, they need to look forward and anticipate how rivals will respond to their competitive moves and second, managers need to reason backward to determine which moves their company should pursue today given their assessment of how their rivals will respond to various future moves.
A) transaction cost
B) game
C) population ecology
D) institutional
B
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Which of the following is NOT true of a drop-off survey?
A) The respondent is told the questionnaire is self-explanatory. B) The questionnaire will be left and filled out at the respondent's leisure. C) The representative might return to pick up the questionnaire. D) The respondent may be instructed to complete and return it by prepaid mail. E) Normally, the representative will return the following week to pick up the completed questionnaire.
Characteristics that influence attitudes include all of the following EXCEPT ________
A) religion B) social class C) education D) heredity