Describe a marketing plan
What will be an ideal response?
A marketing plan is a written document that summarizes what the marketer has learned about the marketplace and indicates how the firm plans to reach its marketing objectives. It contains tactical guidelines for the marketing programs and financial allocations over the planning period.
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For a business, a supplier
A. is a company or individual that owns shares of the business. B. is a company or individual to whom the business sells goods or services. C. provides goods and services used by the business. D. makes loans to the company to help finance its activities.
Scale categories can be ________
A) assigned numerical values B) presented horizontally C) expressed by boxes D) expressed by discrete lines E) all of the above