Sociologists refer to the process consuming media content and actively interpreting and constructing meaning from that content as ______.
A. social construction of reality
B. active interpretation
C. constructive reality
D. consumption analysis
A. social construction of reality
Communication & Mass Media
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A speaker can generally adapt to problems in the location of an event by examining the physical location
Indicate whether the statement is true or false.
Communication & Mass Media
Interpersonal communication uses knowledge derived from the:
a. communicators' unique relationship. b. communication channel. c. model of communication used. d. dyad.
Communication & Mass Media