Sociologists refer to the process consuming media content and actively interpreting and constructing meaning from that content as ______.

A. social construction of reality
B. active interpretation
C. constructive reality
D. consumption analysis

A. social construction of reality

Communication & Mass Media

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A speaker can generally adapt to problems in the location of an event by examining the physical location

Indicate whether the statement is true or false.

Communication & Mass Media

Interpersonal communication uses knowledge derived from the:

a.  communicators' unique relationship.   b.  communication channel.   c.  model of communication used.   d.  dyad.

Communication & Mass Media