Because of the technical nature of the products, industrial product purchases are more likely to be based on:
A) cost rather than features.
B) features rather than benefits.
C) cost rather than benefits
D) benefits rather than features.
B
You might also like to view...
Gatherer, Inc. uses a process costing system. It prepares a production cost report for each processing department. How will the managers of Gatherer use these production cost reports to prepare the balance sheet at the end of an accounting period?
A) to determine the amount of current liabilities of the period B) to determine the balance of inventory accounts C) to determine the cost of goods sold during the period D) to determine the amount of revenues generated during the period
A marketing survey conducted by EgeBank in Istanbul, Turkey used analysis of variance techniques to help identify affective and perceptual factors that differentiate alternative tourist destinations
Indicate whether the statement is true or false