What are three reasons the public was enraged with the USDA over the so-called “Pink Slime” debacle?
What will be an ideal response?
After national news media began reporting on this new product, consumers did not like what they heard about how lean finely textured beef was produced. Without timely information from the USDA to counter such reports, consumers developed inaccurate perceptions and ultimately, they believed the government was guilty of deception.
Communication & Mass Media