Why is "organization" considered the complementary asset to a firm gaining profitability from following CSR?

A firm must still maintain value, rarity, and imitability, but without organization these other three cannot be utilized. The way the firm is organized helps exploit the competitive advantages of the first three resources. They are called complementary assets because they are not profitable by themselves and these assets, when combined with the other resources, help the firm be more sensitive to CSR.