May's direct material quantity variance was:

Which of the following strategies is referred to as the "workhorse" that has to succeed in order for the strategic market plan to achieve both short- and long-run performance objectives?

A) a harvest strategy B) a marketing mix strategy C) a defensive strategy D) an offensive strategy E) a monetizing strategy

Managers need to take into account a number of perspectives when assessing the "first" criteria

The ________ focuses on the vision and strategic direction of the firm and how the nature and timing of projected cash outflows influence that strategy and vision. A) competitive perspective B) internal perspective C) investor perspective D) creditor perspective