A ________ is a long-term strategy with a 3- to 5-year time horizon and specific performance objectives
A) tactical marketing plan
B) workhorse plan
C) marketing mix strategy
D) vertical integration strategy
E) strategic market plan
E
Business
You might also like to view...
Attracting a new customer costs far more than retaining an existing one
Indicate whether the statement is true or false
Business
The prices of tickets to the opera vary depending on where the person would like to be seated — in the gallery or in the stalls. This is an example of ________ pricing
A) channel B) time C) image D) product-form E) location
Business