List and describe the eight most important factors in successful e-commerce site design
What will be an ideal response?
The eight most important factors in successful e-commerce site design include functionality (pages that work, load quickly, and point the customer toward product offerings); being informational (including links that customers can easily find to discover more about the firm and its products); ease of use (simple foolproof navigation); providing redundant navigation (alternative navigation to the same content); ease of purchase (one or two clicks to purchase); multi-browser functionality (site works with most popular browsers); simple graphics (avoiding distracting graphics and sounds that the user cannot control); and legible text (avoiding backgrounds that distort text or make it illegible).
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Which of the following statements regarding key-person coverage is NOT correct?
A) Premiums are paid by the business. B) The business owns the policy. C) The key person designates the beneficiary. D) The business is the beneficiary."
The advantages of using in-home interviewing to collect research data include all of the following EXCEPT:
A) good for physical stimuli. B) least expensive. C) good sample control. D) large quantity of data can be collected. E) complex questions can be asked.