An advertising executive once noted about soft drink advertisements, "The thing about soda commercials is that they actually have nothing to say." By this, he meant that
a. soft drink companies often take an emotional approach to advertising.
b. few soft drink ads contain voiceovers.
c. soft drink ads rely on flashy visuals only.
d. few soft drink ads actually influence consumers' purchasing behaviors.
Answer: A
Psychology
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Patty knows that if she cries, she will get her way. Paul knows that if he cries, he will be ignored. Which model of behavior suggests that Patty will increase her crying and Paul will decrease his crying?
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