Maintaining consistent product positioning throughout a brand's life makes it more likely that a consumer will place the brand in his or her cognitive map

The FDA cannot recall any cosmetics that contain unsubstantiated claims of preserving youth or increasing virility from the market

Indicate whether the statement is true or false

In fixed exchange rate systems, the tendency is for the domestic currency to be ________

A) undervalued B) at parity C) overvalued D) unchanged relative to the rest of the world's currencies