Prescriptive marketing analytics can be used to reallocate future funds of marketing campaigns, provide the best possible mix of marketing channels, and optimize social media scheduling

Whenever a product line or a product family is extended, there is a risk of ________, which occurs when sales of an existing brand decline as the firm's current customers switch to the new product

A) product line contraction B) disintermediation C) cannibalization D) brand inequity E) a downward line stretch

State, in order, the three steps in making an initial allocation with the northwest-corner rule

What will be an ideal response?