The number of units to be included in a study is called the sample size

Filmin Inc. has decided to increase the production of its printers. Filmin does not conduct market research before making its marketing decisions

To ensure profits for the company, Filmin has instructed its marketing force to aggressively advertise and promote its printers. The CEO of Filmin believes that the market will absorb more products if powerful promotion strategies are used. After increasing production of printers, the company plans to reduce the prices of the printers to encourage customers to buy them. Filmin appears to have a _____ orientation. a. task b. production c. sales d. customer

In terms of substantiation, if an advertiser uses expert endorsements, then statements in the advertisement must be based on:

A) legitimate tests performed by experts in the field B) the opinion of "typical persons" who would use the product C) truthful statements that represent the experts personal experience D) lab or engineering tests