A home security service provider hires a famous actor who plays a law enforcement officer in most of his movies to publicize its services. The company pays the actor for all his media appearances and advertisements where their brand is represented
What technique is used here, and why?
a. Endorsement; celebrities add glamour and tend to attract viewers.
b. Testimonial; to receive direct statements from celebrities as credible sources
c. Persuasion; to persuade people to follow celebrity trends.
d. Emotional appeal; persuasive messages move viewers and play with their emotions.
A
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Equal participation among group members is important for all of the following reasons EXCEPT
a. it leads to better decision-making. b. the group can consider a wider variety of ideas. c. it increases member commitment. d. it eliminates competition among group members.
Moya is often teased for her inability to pick up on sarcasm because she only pays attention to and interprets denotative verbal messages. This nonproductive learning habit is called ________ listening
a. selective b. literal c. objective d. defensive