A personal evaluation of the likely outcome of an action and the desirability of that outcome is known as a/an?

A marketing research company decides to use a Likert scale to measure attitudes toward a new method of selling cars -- no-haggle pricing. Employees of the company are getting ready to begin the study by

a) writing statements related to this sales method. b) determining the number of cars sold at dealers that use this method. c) setting up cameras to record the behaviors of potential buyers on the sales lot. d) examining the advertising budgets of successful and unsuccessful dealerships.

In recent years prenatal massage in developed countries has ____

a. increased b. decreased c. remained the same d. not been statistically tracked