Wilkin and others (2010) conducted a study where American and Japanese participants were asked about their favorite musical artists, TV shows, and restaurants, among other preferences. They found that

a. the Japanese participants reported liking their favorites for a shorter time than the Americans did.
b. Americans were more impacted by the preferences of their friends than were the Japanese participants.
c. Japanese participants reported more discomfort in identifying their favorites than did the Americans.
d. Americans were more likely to report that they had a wide variety of favorites at one time, while Japaneseparticipants selected only one or two favorites at a time.

a