In a blanket mortgage, which special clause would you most likely find?

Jenny was feeling frustrated. "What's taking them so long to make a decision? It's been weeks since I first met with them, and while they all seem interested in the product, I've also jumped through all the paperwork hoops." Jenny is likely selling to a firm in what kind of buying situation?

a. limited decision making b. modified rebuy c. straight rebuy d. extended decision making e. new buy

As outlined by branding expert Kevin Keller, the benefits of strong brand equity include all of the following except:

A) greater loyalty. B) more vulnerability to marketing actions. C) less vulnerability to marketing crises. D) more inelastic consumer response to price increases. E) more elastic consumer response to price decreases.