The group that spends the most money is consumers ages ________

Who championed the concept of brand imaging when he said, "give your product a first class ticket through life?"

A) Sam Walton B) David Ogilvy C) Jack Trout D) Donald Trump

Answer the following statements true (T) or false (F)

Since there's an enormous variety of sources available to choose from (including interviews, news stories, pamphlets, journal articles, web pages, Wikipedia, books, and more), it's not necessary to choose your sources carefully.