In a study of supply chain quality practices, the highest ranking quality tool for supply chain professionals was ________

A) customer relationship management
B) supplier development
C) leadership
D) benchmarking
E) training

E

Business

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The Soccer World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n) ________

A) idea B) place C) luxury item D) event E) service

Business

________ is the degree to which consumers find a new product or its use difficult to understand

A) Compatibility B) Complexity C) Relative advantage D) Comparability E) Tangibility

Business