Which of the following statements is true?
A) Generally, the franchisor can terminate the franchisee's agreement at will, but only if the
contract so provides.
B) Generally, the franchisor can terminate the franchisee's agreement at will.
C) The federal government has enacted laws requiring "just cause" before any franchise
agreement can be terminated.
D) Most state governments have enacted laws requiring "just cause" before any franchise
agreement can be terminated.
E) Generally, the franchisor can terminate the franchisee's agreement only for a legitimate
cause.
E
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Retailers believe charging slotting fees forces manufacturers to eliminate poor product introductions, knowing that the majority of new products fail
Indicate whether the statement is true or false
In order to avoid shortsightedness, today marketers are moving toward viewing communications as managing the ________ over time
A) organizational culture B) nonpersonal communication channels C) word-of-mouth influence D) customer relationship E) product life cycle