Name and describe other types of agencies that serve client firms, besides advertising agencies
What will be an ideal response?
Media service companies negotiate and purchase media packages or media buys.
Direct marketing agencies handle direct marketing campaigns.
Sales or trade promotions companies provide assistance in creating attention-getting mechanisms.
Public relations firms help companies develop positive images and deal with negative publicity.
Social media services reaches customers through an array of social media.
Online and digital services provides an array of online services.
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At the trade show, Emmanuelle gives Suzanne her elevator pitch, which:
A) establishes a deep rapport between Emmanuelle and Suzanne B) explains the product's features, benefits, and quality guarantees C) provides Suzanne with enough information to pique Suzanne's interest D) presents the benefits to Suzanne of purchasing the product for home décor retailers E) suggests that Suzanne will receive a discount if she purchases textiles from Emmanuelle
Bonds that pay interest tied to the earnings of the company are known as ________ bonds
A) income B) exotic C) floating rate D) variable earnings