A major strength of VNRs is that they are uncontroversial; most television stations will use them with no questions asked

A young woman realizes she has always had a hard time being evaluated and taking feedback, so she needs some advice before her speech. What is one of the tips the text gives for accepting criticism?

a. Take it personally. b. Listen with detachment. c. Do not ask questions. d. Block out what upsets you.

What tactical approach is standard practice in PR campaigns to counteract noise?

a. repeat and reinforce messages b. adhere to established guidelines c. follow Schramm’s Model of Mass Communication d. understand your audience