In which of the following cases is Royalty Chocolates repositioning its products?
A) When sales fell due to concerns about chocolate's high calorie count, Royalty Chocolates
advertised its products as decadent gifts for bridal showers and weddings.
B) Royalty Chocolates publicized its use of free -trade and organic ingredients to distinguish
itself from competitors.
C) When sales fell due to a product safety scare, Royalty Chocolates embarked on an
extensive ad campaign to reinforce its brand identity in the minds of consumers.
D) Royalty Chocolates decided to sell its chocolates in the familiar bar form as consumers
associate this form with chocolate.
A
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All the statements below are true about legitimate power EXCEPT:
A) it can be a very weak form of power if used ineffectively. B) people with legitimate power have an organizational title. C) people with legitimate power have the right to ask others to do things that are within the scope of their authority. D) people with legitimate power have a desire to identify and be associated with a specific individual. E) the higher up in an organization a person is, the more legitimate power he or she generally possesses.
Which of the following statements pertaining to inspection reports and credit reports on life insurance applicants is NOT correct?
A) Inspection reports only require consumer notification when they are conducted. B) Information contained in inspection reports is usually obtained through interviews with employers, neighbors, and associates of the proposed insured. C) Consumers must be notified and give their consent to an inspection report. D) Applicants with unfavorable credit ratings, a history of moral hazard, or both are poor prospects for life insurance."