Describe the major types of media and the advantages of each
What will be an ideal response?
a. Television – TV can reach many people quickly and efficiently and it is also the best medium for action and image advertising.
b. Magazines and newspapers – print is much better for complicated messages. In addition, print has archival value because it can be stored.
c. Radio – is an excellent medium because of its low cost, attentive audience, and creative flexibility.
d. Outdoor – billboards are a good medium for reminder and image advertising, but the images can be fleeting as you drive by.
e. Cable TV – is a nice hybrid of radio and television because it has the best features of both.
f. The World Wide Web – because of the explosion of consumer use of the Web, advertisers have begun to look at it as a viable medium.
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Which is a characteristic of an estate in real property?
A. It can exist within another estate. B. It will always run forever. C. It requires possession. D. It is a nonfreehold interest.
Customers who are classified as true believers ________
A) are attracted to a company's competitor's deals and offers B) have needs and wants that do not fit a company's offerings C) are not very profitable for a company D) tell others about their good experiences with a company E) are projected to be less loyal to any brand