Favorite Memories is a small company that specializes in serving women over the age of 50 who are special occasion gift shoppers overlooked by major competitors. Which of the following best describes Favorite Memories' market coverage strategy?

In a formal buying organization, _____

a. existing personnel handle other functions b. organization costs are low c. the merchandising function is viewed as a distinct retail task d. responsibility and authority are generally not clearly defined

An example of high task significance is nursing the sick in the hospital intensive care unit

Indicate whether the statement is true or false.