When should a company consider rejuvenating or changing its image and how should it be done?
What will be an ideal response?
A company should consider rejuvenating or changing its image when sales have declined or a competitor has taken a strong market position in the industry. Any time the brand has suffered a decline in brand equity is a good time to consider rejuvenating an image. Rejuvenating an image requires developing a campaign that is consistent with the current image while at the same time incorporating new elements into the image to expand the firm's target market and to reconnect with previous customers.
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Noblesse oblige is a French term referring to those multinationals that have unethically used their power for private gain
Indicate whether the statement is true or false.
What kind of group is composed of members who differ on gender, education level, functional specialty, and age?
A) Analogous B) Heterogeneous C) Homologous D) Homogenous