Briefly describe the steps in the segmentation process
What will be an ideal response?
The seven steps in the segmentation process include:
1. Needs-Based Segmentation — Group customers into segments based on similar needs and benefits sought by customers in solving a particular consumption problem.
2. Segment Identification — For each needs-based segment, determine which demographics, lifestyles, and usage behaviors make the segment distinct and identifiable (actionable).
3. Segment Attractiveness — Using predetermined segment attractiveness criteria (such as market growth, competitive intensity, and market access), determine the overall attractiveness of each segment.
4. Segment Profitability — Determine segment profitability.
5. Segment Positioning — For each segment, create a "value proposition" and product-price positioning strategy based on that segment's unique customer needs and characteristics.
6. Segment "Acid Test" — Create "segment storyboard" to test the attractiveness of each segment's positioning strategy.
7. Marketing-Mix Strategy — Expand segment positioning strategy to include all aspects of the marketing mix: product, price, promotion, and place.
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A ____ is a set of human resource management policies and practices that promote organizational effectiveness and produce superior employee performance.
Fill in the blank(s) with the appropriate word(s).
Yale Co. purchased a bond on October 4 of the current year for $ 45, 000 and classified it as available-for-sale. The market value of the investment at year-end is $ 42, 000. What value will be reported in net income for the adjustment, if any?
A. $42, 000 B. $0 C. $( 3,000 ) D. Not enough information is given to determine the amount included in net income.